2 | How to Present Data That Tells a Story
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Pie charts are one of the hardest charts to read for
many reasons. Unless your decision maker has a
love of pie charts, don't use them. A bar chart is so
much easier to read (see below).
Which chart best provide the audience with
information you want to share?
Presentations that share conclusions made with
data should do three things:
1. Tell the story.
2. Inform.
3. Inspire.
Using the right type of chart with the right
message takes practice. Make sure the chart
title explains the main message, and remember
that while we see with our eyes, we process the
information with our brains. Humans scan charts
from left to right and top to bottom. It is important
to display the data that allows them to process the
information and come to the same conclusion as
the presenter.