S E S S I O N 3
Design Thinking Part II
(3-hour session)
Building on the knowledge gained in Part I, this
session delves deeper into the Design Thinking
framework, methods, and mindsets. Participants
will learn techniques for engaging with customers,
conducting interviews, and creating journey maps
to gain deep insights. They will explore how to
translate these insights into innovative ideas and
the importance of rapid prototyping. Through
collaborative exercises, participants will experi-
ence design work from both the perspective of
a designer
and a recipient of design. They will
develop a positive attitude towards new ways
of thinking and learning.
Topics
Covered:
■ Describe
the Design Thinking framework,
methods and mindsets
■ Engaging
with customers for deep insights
■ How to prepare and conduct a customer
interview
■ Describe
the basics of a journey map
■ Translate insights and observations into ideas
Key Takeaways:
■ Understand
the benefits of rapid prototyping
■ Work
with a partner to experience how design
work feels as a designer and as a recipient
of a design
■ Experience how working quickly while listening
deeply to customers results in new ideas that
are welcomed by the customer
■ Form a positive attitude about and openness
to new ways to think and learn
Join us on this journey
to unlock your innovation
leadership
potential
and ignite a culture of
innovation.
